Selling the Invisible (Harry Beckwith) a must read

I’ve been reading a bunch of books on sales and marketing lately and one book that is really sticking out for me is Selling the Invisible by Harry Beckwith. Selling a services is a hard game and recording time, technical services, mixing etc is hyper competitive and this read WILL help anyone selling the intangible. This book would have done me well several years ago but will do me justice for the future.

invisible

If you’re too busy to read here is the BizSum of the book
and another summary restating basically the same thing.